services » CASE STUDY
WMC Direct Private Label Websites
A very interesting project I worked on over the course of a couple of years was the Private Labeling effort by WMC Mortgage as they rebranded their online subprime mortgage application functionality to make it available to other lenders.
The challenge was to make use of the same basic site content while totally changing the look and feel of each private labeled partner site to mimic that of each partners' existing main website. With more recent technology advances, this would have been a much simpler project, but this assignment was for an underlying site structure loaded with tables and coded with classic ASP.
I was tasked with single-handedly changing the UI (user interface) for well over a dozen sites by inserting selective portions of hand-coded HTML into existing ASP scripts and modifying the corresponding CSS style sheets. They definitely weren't all pretty, but it wasn't my job to redesign the main partner sites!
Take a look at the sample screenshots below. If you look closely, you'll see that for the most part they all have the same links and content! They represent only a portion of the many faces of WMC Direct.